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Our Story


“Master Sommelier endorsed. Learn more about Andy Myers, one of only 279 Master Sommeliers in the world”

We hope the name gets the point across: there’s no reason really good wine can’t be put in a box. Really good wine isn’t about how it’s packaged. It’s not about fancy names, fancy brands, or fancy bottles. Really good wine is about how it’s made and where it comes from. It’s about passionately caring for the product through the entire journey – from vine to table.

We love the extraordinary heritage and tradition of winemaking. And we also believe it’s time for some positive changes. We see an opportunity for improvement and efficiency that respects this centuries-old craft, while honoring our need to protect it for the future and bring it into the 21st century.

Smith Devereux in the Vineyard


Our other foot remains in the past—respecting the earth and winemaking tradition. The best wine is made in the vineyard, from vines that are well-tended and grown in the right climate, with minimal intervention during the winemaking process, and cared for by world-class wine producers. We partner directly with these producers to source our wine, forming relationships and with real people, not big corporations.

At the end of the day, the quality of the wine is what really matters. It doesn’t need to be costly or pretentious. It doesn’t need to be in a 2-pound bottle, or any bottle for that matter! We believe we’ve found a better way to help wine-lovers enjoy more of what they love. It’s better wine in a better format, that’s better for the environment and for a better price.

That’s Really Good Boxed Wine.

Boxed Wine is Better

We know, there's a romance to picking up a sleek glass bottle and pulling out a cork. And there are times for that. But as your everyday wine, let's talk for a second about how annoying bottles are:

To Use

Wine goes bad really quickly after the bottle is opened. How many half-drunk bottles have spoiled in your fridge because you just wanted a glass and then forgot about it?

To Recycle

Bottles are heavy and clunky and can break. And then, even when you’re willing to spend money for good wine, do you REALLY want to spend $150+ on 4 bottles?

To our planet

The US glass-bottle-wine-industry has about the same annual carbon footprint as 800,000 cars. Our 100% recyclable box decreases the environmental impact by 50% vs. bottles.

About the template

“Master Sommelier endorsed. Learn more about Andy Myers, one of only 279 Master Sommeliers in the world”

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