How RGBW got wine collectors drinking from box.

 

SHOP BLACK FRIDAY

There are a few universal truths to crafting fine wine; quality begins in the vineyard and nature does most of the work. 

Sadly, Americans often find themselves in the grocery aisle with choices limited to wines that have been blended and manipulated.

"California Red?"

"Added concentrates with sugar?" 

Yes. Yes.

But true wine lovers, say no. So how did RGBW get people to say yes to boxed wine?

Luxury Bottle Quality

There is no technical reason that boxed wine has to be cheap and low-quality. In fact, for the wine you drink within a year of purchase, it's the best format for price, freshness and eco-benefits. 

RGBW produces single-AVA, additive-free wines that would typically cost $30-$50 per bottle. You get to experience wine as nature intended, with a vintage, varietal and region that shows a sense of time and place. 

Save the glass bottles for the wine you plan to keep in a cellar for aging. We age our wines ahead of release so they are at optimal drinking age for you to enjoy now!

Our Reserve Wines go one step further, offering at least $300 in bottle value per box!

Moderation Friendly

Even the biggest wine lovers don't want to finish a bottle every time they drink. Did you know that 48% of drinkers dump at least one opened bottle a month?

RGBW stays fresh 6 weeks after opening. You can allow oxygen to help your wine open in the glass or a decanter, but eliminate the risk of the wine going bad in an open bottle. Pour one glass at a time and enjoy the same quality from day 1 to day 42. 

Our box is the ideal "wine on tap" in your home. Have that Tuesday evening glass of luxury wine without worry. 

Our Paso Robles Cabernet Sauvignon is our top-selling wine for good reason. 

Elevated Entertaining

Have you ever hosted or been to a party where guests vie for the "good bottle"? With 4 bottles in every box, there is enough wine to go around. 

We hear from customers all the time who tell us their guests go for our boxed wine over the $50 bottle on the bar. What a compliment! 

We also make the perfect wine to have on hand for unexpected guests. It takes up half the space of bottles and again, stays fresh for 6 weeks. You can offer your guest a glass without feeling forced to drink or waste the rest of a bottle. 

If you want to try our wine for yourself we offer specials for first time buyers! Shop our flash sale.

 

Our winery in Sonoma was founded in 2021 with a mission to give people quality wine at a better price, and in a format that is better for the environment. We believe everyone deserves the really good things. We hope you love our wine. 

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